There are many aspects to setting up an action activity centre in the UK market. The key is to think and act like a consumer attraction. It's all about experiences, shared, memorable and entertaining. Sport is at the heart, but experiences are what most people buy.
We've taken great strides to build a franchise model that is an activity sports attraction, engaging learners to elite athletes, and everyone in between to try out, come again, and buy the season pass. We've been working with ex Universal Studios attraction designers to build a theatre of sports concept.